Bold and Beautiful: Using Color to Make Your STR Stand Out
Updated: Jul 25
Hey there! Ready to sprinkle some color magic on your short-term rental? Today, we’re talking about one of my absolute favorite subjects: COLOR! So grab a cup of coffee (or a glass of wine – no judgment here), and let’s dive into how you can use color to make your STR pop!
Why Color Matters
First off, let’s be real. Color isn’t just about making things pretty. It’s the secret sauce that sets the mood and vibe of a space. The right colors can make your room feel like a cozy hug or a chic boutique hotel. For STRs, where first impressions are everything, the right color palette can make your property memorable.
Choosing Your Color Palette
Understand Your Audience: Think about your guests. Are they millennial couples snapping Instagram pics, or families wrestling with kids and suitcases? For that hip, city loft vibe, go bold with high-contrast colors. If you’re catering to families, softer, neutral tones may be your bestie.
Complement the Architecture: Got a gorgeous brick wall? Show it off with complementary shades in the decor. Trust me, you want your architectural features to stand out like the star they are.
Create a Flow: Keep the color love flowing from room to room. This doesn’t mean painting everything the same color (unless you’re really into taupe). But a cohesive palette makes things feel connected.
Tips and Tricks
Accent Walls: If you’re not ready to commit to a full-on color explosion, try an accent wall. It’s like dipping your toe in the color pool without diving in headfirst.
Textures and Patterns: Mix in some texture and patterns with your color palette. A navy blue velvet couch or a geometric rug can make a room feel extra special.
Personal Touches: Don’t forget to add bits of your own personality. Whether it's quirky art or a vintage lamp, these pieces add character and charm.
So, go on and get your color on! Remember, a bold and beautiful color scheme can set your STR apart and make it the star of the show.
And hey, if all this talk of color has got you dreaming big but feeling overwhelmed, I’ve got your back. Why not let a pro (me!) handle the details? I bring passion, expertise, and a touch of magic to every project. Transforming your space without the hassle is just a call away. Trust me – it’s worth it!
Let's start with an online questionnaire to understand your goals, priorities, and budget.
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